"Another well-known expression of the archetypes is myth and fairytale." C. G. Jung, The Archetypes and The Collective Unconscious
"In ordinary popular language, a myth is something that is untrue. In Jungian language, however, and in that of Joseph Campbell and others a myth is a psychological pattern of timeless validity, true always and everywhere in its archetypal nature." Eugene Pascal, Ph.L., Jung To Live By